Senior Product Marketing Manager

Що робити

• Owning the full lifecycle of quiz-based marketing funnels: from idea generation, user research, and hypothesis creation to launch, optimization, and performance analysis.
• Working with our internal AI-powered funnel builder, which enables PMMs to independently create, iterate, and scale funnel experiences, allowing ideas to be tested and launched significantly faster.
• Making product decisions around funnel structure, user flow, functionality, and overall experience to maximize conversion and engagement.
• Designing and validating growth hypotheses through A/B testing and data-driven iterations.
• Analyzing funnel performance, identifying growth opportunities, and improving key metrics across all stages of the user journey.