Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Kate Zabigailo, Head of Product Marketing at Nibble by Headway Inc, we’re looking for a Product Marketing Manager to join our team of superstars transforming the EdTech industry.
What product & team will you be working on?
Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.
Join our Mobile Growth team to drive monetization, optimize conversion funnels, and unlock new audience opportunities. You’ll own performance and unit economics end-to-end, directly influencing how millions discover and engage with learning.
This role is your calling if you:
Want real impact — see your ideas move metrics like conversion, retention, ARPU, and LTV
Love the intersection of analytics, creativity, and strategy
Thrive on testing bold hypotheses and learning fast through A/B experiments
Excel in growth-driven environments with short cycles fast feedback, and agile decision-making.
Value autonomy and ownership — you shape the roadmap, define priorities, and structure how the team works.
What you’ll do:
Drive growth strategy: shape and execute experiments, build a clear roadmap, and prioritize initiatives that accelerate product growth and new revenue
Own key metrics: monetization, conversion, retention, ARPU, and LTV are yours to move
Orchestrate daily operations: drive smooth team collaboration and ensure alignment across functions
Lead through insights: conduct market and user research to spot untapped growth opportunities
Build bridges: collaborate with user acquisition, creative marketing, and product teams to align on impact
Empower the team: Foster a culture of accountability, experimentation, and continuous learning; streamline workflows through automation
Think strategically: understand competitors, market trends, and what truly motivates users to convert
What do you need to join us:
Analytical foundation: proficiency with Amplitude/Tableau, event-based analytics, and metrics like CR, CTR, ARPU, LTV, CAC, and retention
A/B testing experience: from hypothesis building to defining success metrics and validating statistical significance
Monetization understanding: familiarity with subscription models, freemium, and pricing strategies
Excel/Sheets skills: confident building dashboards and working with cohort analysis
Growth mindset: curiosity to explore new approaches, fast learning ability, and willingness to take ownership
Strong communication & facilitation skills: ability to explain complex ideas simply and collaborate effectively across teams
Upper Intermediate English
Alignment with the values of our team (SELECT).
What do we offer:
Work within an ambitious team on a socially impactful education product.
An office with a reliable shelter, generators, satellite internet, and other amenities.
Access to our corporate knowledge base and professional communities.
Personal development plan.
Compensation for English language learning, external training, and courses.
Medical insurance and full sick leave compensation.
Company doctor and massage in the office.
Sports activities: running, yoga, boxing, and more.
Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year.
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