Product Marketing Lead

Що робити

• Own the growth funnel strategy end-to-end — from acquisition channel mix through landing pages/funnels to app onboarding — setting the roadmap and prioritization, not just executing it.
• Define and drive the experimentation roadmap (A/B tests, messaging, UX, funnel iterations), setting testing priorities and standards for the wider team rather than running tests in isolation.
• Stay hands-on — personally build and ship landing pages, funnels, and experiments alongside the team, rather than only directing work from a distance.
• Lead market research and GTM strategy for new and existing markets, making the call on where and how to scale.
• Mentor and potentially manage growth/marketing hires as the function scales; establish processes others can follow.