About Findies
Findies is a network of personal digital experts that help women discover products that truly fit their lifestyle — in fashion, beauty, wellness, home and garden, and more.
Our team is small, hands-on, fast-moving, and AI-first. We’re looking for ambitious professionals who want real ownership and the opportunity to shape and build the business.
As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success.
About the role
Findies is scaling through multiple product angles— each with its own audience (persona), quiz funnel, and paywall. Funnel performance is the single biggest lever on subscription revenue and today the single biggest bottleneck.
We are hiring a Product Marketing Lead to own funnel performance and the team across the whole business.
Your success is measured by paywall conversion, subscription LTV, and rebill rates — not by how the funnel looks.
What you’ll be doing
Own CRO strategy for the whole Findies business — set the testing roadmap, prioritise bets by expected value, and report progress to leadership.
Own web funnels design and optimisation — question logic, branching, question-to-result mapping — to maximise completion rate and intent signal.
Design and iterate on paywall screens: plan structure, pricing display, urgency elements, trial offers — to maximise subscription start rate.
Run a structured A/B testing engine: hypothesis formation, test design, statistical interpretation, and translating results into go/no-go decisions — at team velocity, not just personal velocity.
Monitor and analyse funnel metrics (quiz CVR, paywall conversion, D0 cancel rate, S1—S2 rebill rate, CPA, LTV) — spot drops, diagnose causes, and act.
Conduct cohort & retention analysis: understand cancel rate patterns, rebill curves, and cohort quality differences across acquisition sources or angles.
Identify, define, and validate new marketing angles — the combination of creative concept, quiz content, and in-app focus for a target persona.
Conduct competitor and market research; systematically benchmark quiz funnel competitors (flows, offers, messaging, pricing).
Propose and test pricing changes: plan structure, trial lengths, price points, offers, and incentives.
Build the team: hire, onboard, and mentor 1–3 PMMs; set goals, review work, raise the bar on craft.
Translate funnel data, test results, and strategy decisions into clear narratives for product, growth, and leadership audiences.
What you’ll need
3+ years in Product Marketing / Growth Product / Funnel & CRO roles in subscription apps, consumer mobile, or high-velocity B2C, with at least 1–2 years in a senior / lead capacity.
Direct ownership of funnel & subscription metrics — you think in paywall CVR, rebill rates, CPA, and LTV.
Proven track record of measurable funnel improvements with specific numbers you can cite.
Hands-on A/B testing experience: you design, run, and interpret experiments independently.
Strong copywriting for quiz flows, paywalls, and onboarding — you write, not just brief.
Data fluency — you read dashboards, pull cohort data, distinguish noise from signal.
Product sense: ability to develop new product angles from persona hypothesis to launched funnel.
Comfort in ambiguous, fast-moving environments — you ship and iterate rather than wait for briefs.
Leadership experience.
Upper-Intermediate English or higher.
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