About us
nove8 is a young tech company focused on mobile apps, from pet care to lifestyle. We build products that help people live, work, and connect in meaningful ways. Today, we explore new directions, experiment, and create meaningful digital experiences for people around the world. We care about what we build and how we build it, value fairness and trust, and believe that teamwork and curiosity help us move forward together.
About the role
We are looking for a proactive Product Manager to join our team — someone who takes full ownership of the product from day one and is ready to build it from the ground up. Your main mission is to launch and grow a mobile app in EdTech niche, turning early traction into a scalable, retention-driven product.
This is a hands-on role where you’ll work closely with design, engineering, content, and the GM to ship fast, experiment constantly, and make data-informed decisions at every step. You’ll define the roadmap, own the metrics, and directly influence revenue.
If you’re excited to shape the future of a fast-growing R&D product in a high-revenue niche, and love experimenting, iterating fast, and driving real revenue impact — join us. This is a rare chance to join a product at a strong growth stage with real budgets, real impact, and clear vertical growth potential.
What you’ll do
Own the full product lifecycle — from discovery and hypothesis formation through spec, build, and post-release analysis
Identify and attack the core retention challenges in a subscription model — understand why users could leave and design interventions that keep them
Design and run rapid A/B experiments across onboarding, paywall mechanics, trial experience, and pricing — with a clear link to conversion and LTV
Build and iterate the post-payment product experience: create habit and perceived value early, before the trial window closes
Define and track the key product metrics that matter — not vanity metrics, but the ones that predict revenue
Work with UI/UX and engineers to translate product decisions into shipped features quickly
Collaborate with the GM on growth strategy, funnel optimization, and new monetization experiments
Lead the mobile app from 0 to launch: user research, feature scoping, roadmap, and team coordination as we scale
Conduct ongoing competitive analysis and track how the market is evolving
Conduct user research: interviews, usability tests, in-app surveys
Bring structure: maintain a living roadmap, run clear prioritization, and keep the team aligned without bureaucracy
What we’re looking for
3+ years of product management experience in consumer mobile apps
Strong command of retention and engagement mechanics: you understand why users leave, how to model churn, and what interventions actually work in subscription products
Data-driven by default: comfortable running A/B tests, reading funnel data, defining metrics, and making decisions under uncertainty without waiting for perfect data
Experience with subscription monetization — trial flows, pricing experiments, upsells, paywall design
Hands-on with growth loops and onboarding: you’ve personally improved activation or retention at a previous company and can explain exactly how
Sharp product sense: you can look at a user flow and quickly identify friction, false promises, or missed value moments
Comfortable operating as a near-solo PM — you can own the full stack (strategy → spec → delivery → analysis) without a PM team around you
User research experience: you’ve run interviews and usability sessions, not just read reports
Track record of owning a full product area end-to-end, not just shipping features
Good knowledge of English — Upper-Intermediate level or above
Also nice to have
Experience in EdTech, wellness, self-improvement, or other subscription consumer verticals driven by emotional purchase decisions
Exposure to mobile app development cycles from 0 to launch
Familiarity with paid acquisition channels (Meta
