Product manager (Mobile Subscriptions)

Що робити

Implementation the long-term vision and strategy of the product and roadmap for web-based subscription products based on market research, competitive analysis, and user feedback.
Web2App funnel optimization: leading of design, build, and optimize web funnels, including landing pages, onboarding flows, and paywalls to increase conversion rates.
Development of subscription models, pricing strategies, and monetization funnels to improve Average Revenue Per Paying User (ARPPU). Deveraging market research, user data, and best practices to fuel continual ARPPU growth.
Data-Driven decision making: analyze user behavior, funnel metrics, and LTV/CAC ratios to identify bottlenecks and growth opportunities.
Development of the strategy, pricing, and revenue optimization (e.g., A/B testing).

3+ years of experience in product management (with a proven history working on subscription-based digital products)
Deep understanding of Web2App development and growth processes.
Understanding and responsibility for key product metrics: MAU/DAU, Retention, Churn, LTV, ARPU, Conversion Rate and Stickiness, with a systematic approach to their improvement through data analysis, product experiments and funnel optimization (including web2web and paywall‑flows)
Strong experience with analytics, split testing, and key product metrics
Ability to set clear requirements for development teams and monitor execution

Ability to take a systematic approach to solving a problem and you are result-oriented in your work
Outstanding communication, leadership, and stakeholder management skills.

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