Product Lead (User Lifecycle)
JustMarkets Tech
- Формат:
- повний remote
- Рівень:
- lead
- Джерело:
- jobs.dou.ua
Що робити
- Define and execute the User Lifecycle product strategy, roadmap, and OKRs across Web and Mobile App ecosystems
- Lead and align lifecycle initiatives with PM (Acquisition), PM (Activation), and PM (Loyalty & Retention)
- Design native in-product triggers and contextual UI components that guide users from account creation to active trading habits
- Own the product behavioral event taxonomy, ensuring clean, real-time data flow from trading terminals to analytical and operational backends
- Partner with CRM and Marketing leadership so in-product experiences complement external communication campaigns
Що очікуємо
- 5+ years of Product Management experience, including 2+ years as a Lead or Group PM managing lifecycle, retention, or growth products
- Deep understanding of growth engineering, event-driven architectures, user state management, and real-time analytics platforms (Amplitude, Mixpanel)
- Proven track record in FinTech, Trading, Crypto, iGaming, or high-volume B2C transactional products
- Strong expertise in native mobile/web onboarding flows, in-app engagement mechanics, and Conversion Rate Optimization (CRO)
- Advanced mastery of behavioral segmentation, cohort analytics, and unit economics (LTV, CAC, Payback Period)
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