Paid Acquisition Manager — Dental / Healthcare

Що робити

• Develop and execute paid acquisition strategies for dental and healthcare-related businesses.
• Launch, manage, and scale campaigns across Meta, Google Ads, Bing, LSA, and other relevant paid channels.
• Set up accurate conversion tracking and attribution using tools such as GA4, GTM, CRM data, and offline conversions focusing on ROAS.
• Optimize acquisition beyond CPL — toward qualified leads, booked consultations, show-ups, accepted cases, patient acquisition cost, and revenue/ROAS.
• Analyze lead quality and work with CRM, call tracking, and sales feedback to identify which campaigns generate real patients and revenue.