Middle User Acquisition Specialist (Google ADS, ASA)

Що очікуємо

• At least 2 years of experience with planning, launching and managing paid advertising campaigns in Google UAC, TikTok, or Facebook, Instagram, Snapchat, and Apple Search Ads.
• Deep understanding of advertising metrics such as CTR, CPC, CPM, CPA, CPL, LTV, ROAS, etc., and the ability to apply them in work.
• Experience with US and European markets
• Proficiency in setting up and utilizing marketing analytics tools such as Google Analytics, AppsFlyer, RevenueCat, etc.
• Strong analytical skills and data-driven approach: the ability to analyze data and metrics, and the capacity to adapt advertising strategies and optimize budgets for maximizing profitability.