Middle-level CRM Manager
- Рівень:
- middle
- Джерело:
- djinni.co
Що робити
- Develop, launch, and optimize automated and triggered CRM journeys: Welcome, Retention, Reactivation, Churn Prevention, and others.
- Segment the player base and work with different player groups based on their behavior, activity, and deposit history.
- Launch communications via Email, SMS, Push, and In-App channels.
- Develop bonus offers and promotional mechanics.
- Conduct A/B tests, analyze campaign performance, and identify growth opportunities.
Що очікуємо
- 1–2+ years of experience in CRM / Retention within iGaming.
- Middle level or above — ability to independently launch, manage, and analyze CRM campaigns.
- Strong understanding of key iGaming metrics: LTV, NGR, Retention Rate, Bonus Cost, and ROI.
- Experience working with different player segments and a solid understanding of the player lifecycle.
- Experience building automated CRM/Journey flows and triggered communications.
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