Media Buying / Acquisition Performance Manager
- Джерело:
- djinni.co
Що робити
- Develop and execute Media Buying and User Acquisition strategies, including monthly media plans and campaign roadmaps.
- Manage paid media buying budgets, allocate spend, and optimize campaigns based on performance.
- Identify, test, and scale player acquisition channels, including ad networks, programmatic, native advertising, publishers, and sponsored placements.
- Plan and execute media buying campaigns focused on player acquisition, FTD generation, and campaign profitability.
- Build performance forecasts, define target CPAs, and monitor key user acquisition metrics.
Що очікуємо
- 2+ years of experience as a Media Buyer, User Acquisition Manager, Acquisition Manager, or Performance Marketing Manager within the online casino / iGaming industry.
- Proven hands-on experience in Media Buying and paid User Acquisition, with a strong focus on player acquisition.
- Experience managing and optimizing paid media buying campaigns to generate FTDs and acquire high-value depositing players.
- Hands-on experience with multiple paid traffic and player acquisition channels.
- Strong analytical skills and experience with performance forecasting, media budget management, and campaign optimization.
Що пропонуємо
- The opportunity to take ownership of Media Buying and User Acquisition strategies and budget allocation.
- A data-driven environment focused on measurable business results.
- The opportunity to develop, test, and scale acquisition channels in the online casino vertical.
- A full-time remote cooperation format.
- Cooperation type: Full-time, remote.
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