Media Buyer / Paid Social Specialist (Meta Ads / TikTok Ads)

Що робити

• Manage advertising campaigns across Meta Ads and TikTok Ads, from campaign setup and launch to ongoing optimization and scaling.
• Develop and test advertising strategies, including campaign structures, audiences, funnels, and creative approaches.
• Analyze campaign performance using relevant metrics such as ROAS, CPA, CPL, and conversion rates.
• Optimize advertising budgets by identifying growth opportunities and improving campaign efficiency.
• Test and evaluate creatives, identify high-performing concepts, and provide insights for future creative development.