Media Buyer Google
- Джерело:
- djinni.co
Що робити
- Launching and optimizing Google Ads campaigns across YouTube, Discovery/Demand Gen, and other relevant campaign types.
- Managing remarketing audiences, including Customer Match, GA4 audiences, and audience segmentation.
- Building, maintaining, and optimizing remarketing funnels.
- Optimizing campaigns based on CPA, ROI, ROAS, and other business KPIs.
- Managing custom conversion events such as FTD, Deposit, and other product-specific events.
Що очікуємо
- 2+ years of hands-on experience with Google Ads, including YouTube Ads, Discovery / Demand Gen campaigns. Experience with UAC (App Campaigns) is a strong advantage in iGaming .
- Proven experience with remarketing strategies, including Customer Match, GA4 Audiences, and Pixel-based audiences.
- Strong understanding of value-based optimization, including ROAS, FTD, Deposits, and other business KPIs.
- Experience working with restricted or grey verticals and understanding Google Ads policy limitations.
- Experience working with cloaking solutions, pre-landing pages, and alternative campaign structures.
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