Media Buyer (Gambling)
- Джерело:
- djinni.co
Що робити
- Launch and scale high-performance advertising campaigns across Facebook and/or In-App networks (Unity, AppLovin, Ironsource, etc.).
- Oversee full-cycle integrations between mobile applications, attribution platforms (AppsFlyer, Adjust), and trackers (Binom, Keitaro) to ensure flawless data flow.
- Conduct deep-dive analysis of active campaigns, optimizing for key performance indicators (ROI, CPA, LTV) to maximize profitability.
- Develop detailed briefs for the design team and motion designers; constantly test new creative angles and landing pages.
- Monitor daily expenditures and performance metrics, providing detailed daily reports to ensure budget efficiency and target alignment.
Що очікуємо
- At least 2+ years of hands-on experience in Media Buying, with a track record of managing high-volume traffic.
- Deep knowledge of the Gambling/iGaming vertical is mandatory.
- Strong experience in launching and scaling campaigns specifically for the Tier-1 market.
- Experience managing significant monthly budgets of $50,000+ with proven ROI.
- Solid experience working within professional arbitrage teams or media buying agencies.
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