Media Buyer Facebook
- Джерело:
- djinni.co
Що робити
- Manage and optimize Facebook retargeting campaigns, ensuring target KPIs are achieved and successfully scaling high-performing campaign setups.
- Analyze key performance metrics (CPA FTD, C2I, I2R, ROAS, LTV) and independently make data-driven decisions to optimize campaign performance.
- Develop and test new hypotheses related to audiences, segments, creatives, and conversion funnels to identify new growth opportunities and improve campaign efficiency.
- Independently prepare creative briefs, analyze creative performance, and contribute to the development of the department's creative strategy.
- Work with user segments, Meta Pixel, custom conversions, and retargeting audiences, ensuring proper campaign structure and efficient use of data.
Що очікуємо
- 2+ years of hands-on experience in iGaming with Meta Ads (Facebook & Instagram).
- Strong performance marketing background (not branding or awareness)
- Proven experience working with Retargeting: pixels, audiences.
- Deep understanding of Meta auction mechanics and delivery
- Experience with pixel events, CAPI, postbacks, and tracking tools
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