Link Building Specialist (iGaming)

Що робити

Analyze competitors' backlink profiles in the SERPs and determine the volume and quality of links needed to reach the top.
Build and maintain a donor database by niche and GEO: traffic from target countries, trends, spam signals, indexation, outbound links, signs of PBNs and link-selling sites.
Run outreach: finding contacts, emails and follow-ups, negotiating prices and terms with webmasters and editors.
Work with link marketplaces and placement platforms (Collaborator, PRnews, PRposting and similar), select offers and filter out junk.
Take part in building and maintaining PBNs and satellite sites: sourcing expired domains, checking their history, footprint control.

2+ years in link building, including at least 1 year in iGaming or another highly competitive niche (crypto, fintech, dating, essay).
Proven cases with measurable results: project, GEO, number of links, budget, ranking and traffic changes.
Understanding of which links, and how many, a specific task requires: which donor types work in iGaming across different GEOs, how many links it takes to move a page in a specific SERP, and how to estimate this upfront from competitor data.
Ability to evaluate link impact: separating the effect of link campaigns from algorithm updates and other factors, comparing link types by cost and results.
Experience with Tier-1 GEOs (UK, CA, AU, DE, Nordics, etc.) or with multiple GEOs at once.

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