We are looking for a proactive and detail-oriented Link Building & Online Presence Specialist to strengthen our website’s authority, improve organic visibility, and expand our presence across relevant industry platforms.
Your primary focus will be on analyzing competitors’ backlink profiles, identifying new link-building opportunities, and securing high-quality backlinks through free and organic placement methods.
You will also be responsible for maintaining and optimizing our company profiles on leading B2B directories and review platforms, ensuring that our online presence remains accurate, consistent, and competitive.
What we’re looking for
Understanding of SEO fundamentals and how backlinks influence website authority and organic search visibility.
Experience with link-building techniques, including free link placements, directory submissions, community engagement, and guest posting.
Ability to analyze competitors’ backlink profiles, identify their link acquisition strategies, and discover relevant opportunities for our website.
Experience with SEO tools such as Ahrefs, Semrush, Moz, or similar platforms.
Ability to evaluate potential link-building opportunities based on domain authority, topical relevance, organic traffic, link attributes, and overall website quality.
Familiarity with B2B directories, business listings, and professional review platforms such as Clutch, DesignRush, GoodFirms, and similar websites.
Strong research skills and the ability to discover unconventional, high-quality opportunities for acquiring backlinks without paid placements.
Proficiency in Google Sheets, Google Docs, and other tools for organizing research, tracking placements, and maintaining databases.
Good written English and communication skills (B2 level or higher).
Strong attention to detail, organizational skills, and the ability to work independently.
Previous experience in link building, SEO research, or managing company profiles on B2B platforms will be considered an advantage.
What you’ll be doing
Competitor Research & Link Building
Analyze competitors’ backlink profiles to identify websites, directories, communities, and other sources where they have acquired backlinks.
Research competitors’ link-building activities and uncover opportunities that can be replicated or adapted for our company.
Identify and secure relevant free backlink placements through business directories, industry platforms, forums, Q&A websites, resource pages, and other suitable sources.
Build and maintain a structured database of link-building opportunities, acquired backlinks, and competitor backlink sources.
B2B Directories & Company Profile Management
Manage and regularly update our company profiles on Clutch, DesignRush, GoodFirms, and other relevant B2B directories and review platforms.
Ensure that company descriptions, service offerings, portfolio items, case studies, contact details, and other information remain accurate and up to date.
Identify new industry-specific directories and professional platforms where our company should be represented.
Analyze competitors’ presence across B2B platforms to discover additional opportunities for company visibility and backlink acquisition.
Coordinate with the marketing team to keep company profiles aligned with our current positioning, services, and marketing materials.
Performance Tracking & Collaboration
Track acquired backlinks, their status, quality, and contribution to the overall link-building strategy.
Maintain clear records of completed placements, pending opportunities, and ongoing activities.
Monitor competitors’ new backlinks and regularly identify additional opportunities for our website.
Collaborate with SEO and marketing specialists to align link-building activities with broader organic growth objectives.
Prepare regular reports on completed activities, acquired backlinks, competitor insights, and new opportunities.
