Lifecycle Marketing Manager

Що робити

• Own the email, CRM and lifecycle marketing strategy.
• Develop automation workflows, customer journeys, segmentation, and campaigns that keep customers engaged across channels.
• Manage full-cycle CRM and email marketing: campaign planning, setup, QA, launch, monitoring, and optimization.
• Manage multichannel communications (email, push, SMS, Viber, LinkedIn, X, and other channels) with a focus on consistency and timing.
• Build audience segmentation using behavioral, lifecycle, and RFM models to improve relevance and conversion.