
Lead User Acquisition Manager
PSV Game Studio, за кордоном
- Формат:
- повний remote
- Рівень:
- lead
- Джерело:
- jobs.dou.ua
Що робити
- Strategy & Growth
- Develop and execute user acquisition strategies for mobile games
- Define and manage marketing budgets with a focus on ROI, ROAS, and LTV targets
- Identify, test, and scale high-performing user acquisition channels
- Participate in planning new product launches and global marketing campaigns
Що очікуємо
- 4–5+ years in User Acquisition or Performance Marketing, incl. 1–2+ years in a leadership role
- Hands-on experience with mobile gaming products — strong advantage
- Proven experience with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, Mintegral
- Strong understanding of CPI, CPA, ROAS, ROI, Retention, ARPU, ARPPU, LTV
- Experience with AppsFlyer, Adjust, Singular, or similar attribution platforms
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