Lead UA Manager (Meta)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Own the full performance acquisition funnel on Meta - from strategy and launch to optimization and scaling
- Launch, scale, and optimize campaigns focused on web funnels, quiz flows, and paywall conversion with a focus on hitting target CPA and spend goals
- Develop and test new acquisition hypotheses, creatives, and scaling mechanics - find and validate working branches/angles and bring new directions to target unit economics
- Work closely with Analytics and Growth teams using a data-driven approach: post-click metrics, cohort analysis, LTV modeling, and unit economics improvement
- Collaborate with the Creative Factory on test plans, performance insights, and scaling best-performing hypotheses
Що пропонуємо
- Previous experience setting up UA functions from scratch
- Background in other paid channels (TikTok, etc.)
- Interest in AI-powered creative production and automation tools.
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