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Lead Generation Team Manager

Рівень:
lead
Джерело:
djinni.co
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Що робити

  • Take ownership of all lead generation activities, ensuring alignment with the company's business development and sales goals;
  • Develop and implement lead generation strategies across relevant channels, including LinkedIn, email outreach, and other outbound channels;
  • Recruit, lead, mentor, and support a team of lead generation specialists, fostering accountability, autonomy, and continuous improvement;
  • Stay hands-on with lead generation activities by testing new approaches, optimizing outreach campaigns, and exploring new tools and channels;
  • Define and monitor key performance indicators, analyze campaign results, and identify opportunities to improve lead quality, conversion rates, and overall efficiency;

Що очікуємо

  • Proven experience in B2B lead generation, preferably within IT services (Staff Augmentation / Dedicated Development Teams); additional B2B services would be an advantage;
  • Experience managing a lead generation team (3+ people) and coordinating multiple campaigns and/or projects simultaneously;
  • Strong hands-on expertise in outbound lead generation, including prospecting, email outreach, and lead qualification;
  • Particular skill and ability to compose outreach messages and sequences independently without being micromanaged on this;
  • Understanding of B2B sales funnels and the lead generation-to-sales handover process;

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