Head of UA/PPC (Paid Search)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Own the full paid acquisition function on Google Ads across multiple web subscription product domains - from hands-on campaign fixes to team strategy
- Personally launch, optimize, and scale Search / PMax campaigns, and dive in hands-on wherever the team needs it
- Drive web-based paid acquisition (traffic → landing → subscription), owning the full funnel
- Build and own automation systems and the martech stack for the UA function, with an AI-first approach to tooling, testing, and process
- Build, hire, and develop a team of domain-focused senior UA/PPC managers, including full-cycle people management (hiring, growth, performance, compensation)
Що пропонуємо
- Experience with subscription business models, ideally on an AI/SaaS product
- Personal experience launching an ad channel from zero, ideally on Google Ads
- Experience across multiple Google Ads formats: GDN, Performance Max, Dynamic/Discovery, Search
- Experience with additional channels such as Bing Ads or video/CTV formats
- Experience implementing predictive metrics (e.g. pLTV) and using analytics to optimize acquisition.
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