Why this role exists
SkinnyRx is scaling rapidly, and retention has become one of our most critical growth levers. We are looking for a Head of Retention who will own the full post-acquisition customer journey — from first prescription to long-term adherence and lifetime value.
This role exists to turn data, behavioral insights, and experimentation into sustainable revenue growth. You will build and lead retention strategy across product, lifecycle marketing, and analytics, ensuring patients stay engaged, compliant, and successful with their weight loss programs.
Core responsibilities
Retention Strategy & Ownership
Own retention, churn reduction, LTV, and cohort performance across the entire patient lifecycle.
Define and execute a long-term retention roadmap aligned with business and medical outcomes.
Lifecycle & Engagement
Design and optimize lifecycle journeys (onboarding, activation, adherence, renewal, win-back).
Partner with Product and Marketing to improve in-app, email, SMS, and CRM-driven engagement.
Data & Experimentation
Build a strong experimentation culture: hypotheses, A/B tests, cohort analysis, and clear success metrics.
Analyze behavioral data to identify drop-off points, churn drivers, and growth opportunities.
Cross-functional Leadership
Work closely with Product, Engineering, Medical, Compliance, Marketing, and Operations teams.
Translate insights into clear product requirements and actionable initiatives.
Team & Process (as we scale)
Help shape retention processes, dashboards, and reporting standards.
Potentially hire and lead retention-focused analysts or lifecycle specialists over time.
Minimum requirements
Experience
4+ years in retention, growth, lifecycle marketing, or product analytics roles.
Proven experience owning retention metrics in B2C or subscription-based products.
Analytics & Tools
Strong understanding of cohorts, funnels, LTV, churn, and experimentation frameworks.
Hands-on experience with analytics tools (Amplitude, GA, Metabase).
Ability to work closely with data and make decisions backed by evidence.
Product & User Mindset
Experience collaborating with product and engineering teams on retention-driven features.
Strong user empathy and understanding of behavioral economics.
Communication
Fluent spoken and written English (B2+).
Comfortable presenting insights, roadmaps, and results to leadership.
Ownership Mentality
Able to take ambiguous problems, define structure, and drive them to measurable impact.
Preferred
Experience in healthcare, telehealth, wellness, or regulated products.
Experience with subscription, refill-based, or adherence-driven business models.
Background in growth or experimentation-heavy environments.
What we offer
A key leadership role with direct impact on company growth and patient outcomes.
Full ownership of retention strategy in a fast-growing health-tech product.
Remote-first culture with flexible working hours.
Competitive salary.
Opportunity to build and scale retention as a core company function.
