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Head of Retention (iGaming)

Рівень:
lead
Джерело:
djinni.co
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Що робити

  • Build and lead the retention function for a new Casino & Betting product from the ground up
  • Develop and execute CRM strategies across email, SMS, push, and on-site channels
  • Design and manage bonus structures, loyalty programs, and VIP tiers
  • Segment player base and create personalized lifecycle communication flows
  • Monitor key retention KPIs (churn rate, reactivation rate, LTV, ARPU) and optimize accordingly

Що очікуємо

  • 3+ years of experience in retention marketing within iGaming (Casino & Betting)
  • Proven track record of building and scaling retention programs from scratch
  • Deep understanding of player lifecycle, segmentation, and behavioral analytics
  • Experience with CRM platforms and marketing automation tools (Optimove, Salesforce, FastTrack, etc.)
  • Strong knowledge of bonus mechanics, loyalty programs, and VIP management

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