Head of Retention
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Develop and own the overall player retention and CRM strategy.
- Build and optimize customer lifecycle communication.
- Manage player segmentation, churn prevention, reactivation, and loyalty initiatives.
- Oversee automated CRM campaigns across email, SMS, push, and other channels.
- Improve repeat deposit rates, retention, LTV, and NGR.
Що очікуємо
- Proven retention/CRM management experience in iGaming or online casino.
- Experience developing retention strategies and managing teams.
- Strong understanding of player lifecycle, segmentation, and churn.
- Hands-on experience with CRM platforms and marketing automation.
- Knowledge of GR8 Tech or similar iGaming CRM solutions is an advantage.
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