Let’s Start With a HelloWe’re looking for an experienced Head of Retention to lead and develop the Retention / CRM function within an iGaming product.
What You’ll Be Doing
Develop and implement the Retention / CRM strategy to increase player retention, activity, and LTV.
Manage the full player lifecycle: activation, retention, reactivation, and churn prevention.
Develop and launch CRM campaigns, bonus mechanics, and promotional activities.
Build player segmentation and personalized communication strategies.
Analyze player behavior, identify churn drivers, and improve reactivation.
Evaluate campaign performance and optimize mechanics based on data.
Define KPIs and OKRs, manage team performance, and develop internal processes.
Lead and develop the VIP function, improving processes and VIP player experience.
Run A/B tests and identify new opportunities to improve retention.
Collaborate with Product, Marketing, Analytics, VIP, and Customer Support teams.
What Makes You a Great Fit
5+ years of experience in Retention / CRM / Lifecycle Marketing.
3+ years of experience in Gambling / iGaming.
Previous experience as Head of Retention, Head of CRM, CRM Director, Retention Lead, or in a similar leadership role.
Proven experience building and scaling retention strategies for iGaming products.
Strong understanding of player lifecycle, segmentation, churn prevention, reactivation, and LTV.
Experience launching CRM campaigns, promotions, and retention mechanics.
Experience managing a Retention / CRM team and working with KPIs and OKRs.
Experience working with Tier-2 / Tier-3 GEOs.
Strong analytical skills and a data-driven approach.
English — Upper-Intermediate or higher.
Currently based in Cyprus — mandatory.
Experience managing a VIP team or function will be a strong advantage.
What’s in It for You
Opportunity to lead and shape the Retention / CRM strategy.
Direct impact on player engagement, retention, and business performance.
Opportunity to develop and scale the Retention and VIP functions.
Work within an international iGaming environment.
Cyprus-based, office-based role with a 5/2 schedule.
Let’s Wrap It UpIf you have a strong background in iGaming Retention, know how to turn player data into effective strategies, and have experience leading teams, we’d love to hear from you. Send your CV or reach out via direct message to discuss the opportunity.
