Head of Media Buying Nutra
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Launching and scaling advertising campaigns in the Nutra vertical using Facebook Ads and/or Google Ads.
- Developing, testing, and optimizing advertising funnels, including creatives, offers, and sales funnels.
- Managing a team of media buyers (recruitment, training, performance monitoring, and development).
- Monitoring and optimizing key performance metrics, including ROI, CPA, CPL, and LTV.
- Managing advertising budgets and ensuring their efficient allocation.
Що очікуємо
- Strong hands-on experience in performance marketing and media buying.
- Proven experience in the Nutra vertical with Facebook Ads and/or Google Ads traffic sources.
- At least 2 years of team management experience.
- Demonstrated experience managing advertising budgets of $50,000+ per month.
- Deep understanding of unit economics, including ROI, LTV, and CAC.
Що пропонуємо
- Fully remote work format.
- Full-time employment.
- Competitive compensation package:
- Fixed salary: discussed individually;
- Performance-based bonus: percentage of generated results/profit.
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