Head of Media Buying (iGaming / AI - Data-Driven)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Develop and execute the overall media buying strategy across GEOs, offers, funnels, and campaign structures.
- Own the media buying P&L, including ad spend, revenue, profit, and ROAS.
- Manage advertising budgets and make data-driven allocation and scaling decisions.
- Forecast growth targets and advertising budgets.
- Make Kill / Iterate / Scale decisions based on performance metrics.
Що очікуємо
- 3+ years of hands-on Facebook Ads experience in iGaming (Casino, Gambling, or Sports Betting).
- Experience managing campaigns across Tier 1 and Tier 2 markets.
- Personal monthly ad spend of $100,000+ and team-managed spend of $300,000+.
- Strong understanding of CPA, RevShare, ROAS, hold periods, net profit, and unit economics.
- Experience with full-funnel performance analysis and data-driven optimization.
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