Head of Marketing

Program-Ace, за кордоном

Що робити

Develop and manage the company’s marketing strategy with a strong focus on inbound marketing, SEO, website performance, and lead generation.
Lead the marketing team, set priorities, coordinate tasks, monitor progress, and support team development.
Plan and execute SEO activities aimed at improving organic visibility, rankings, traffic quality, and inbound leads.
Work on AI search optimization, GEO / AEO, structured content, expert content, and visibility in AI-powered search results.
Improve the company website as a key inbound marketing channel, including service pages, landing pages, case studies, blog content, and conversion paths.

4+ years of experience in marketing, digital marketing, SEO, inbound marketing, or marketing leadership roles.
Experience in B2B IT outsourcing, software development, product engineering, IT services, or similar technology service companies.
Strong practical understanding of SEO, including keyword research, on-page SEO, content optimization, internal linking, basic technical SEO, and analytics.
Understanding of modern SEO principles, including AI search, GEO / AEO, search intent, topical authority, structured content, and content quality.
Experience promoting IT services in international markets, especially the US and Europe.

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