About the company Incluence is a law firm for FinTech, Crypto, and High-Risk businesses: licensing (VASP, EMI, PSP, MiCA), company formation, banking and merchant accounts. Real clients, real licenses, real money — we don't sell vapor, we solve regulatory problems clients can't solve without us. Marketing doesn't exist yet as a proper function. We're looking for someone who will build it from zero: get the first results done by hand, then build the team that scales brand awareness and lead flow.
What will be in your zone of responsibility
Months 1-6 (operational phase):
Full audit of the current state — website, SEO traffic, CRM, what's already converting and what isn't — documented and presented to the CEO
Brand awareness and positioning strategy built from scratch
Hands-on launch of targeted advertising and first performance channels — you do it yourself first
First thought leadership pieces and media relations
Clean handoff of leads into the CRM with no data loss — coordination with Sales
Getting the company visible in AI search (ChatGPT, Perplexity, and similar) for relevant queries
Months 6-12 (scaling phase):
Hiring and developing the first marketing team (1-2 people)
A steady pipeline of PR and content, not one-off spikes
Representing the company at industry conferences
Predictable lead flow with regular reporting to the CEO
How we'll measure results
The main metric is brand awareness and the volume of qualified leads in the CRM, not publications for their own sake
Leading indicators: brand reach and mentions, traffic from performance channels, leads per week
Lagging indicators: growth in brand awareness/share of voice, lead-to-pipeline conversion (per Sales data), PR/thought leadership placements per quarter
What we expect
6-10 years in marketing, 2+ years at Head/Director level with hands-on ownership, not only team management
Experience building marketing from scratch — no existing team, no existing brand, no historical data to work from
Full-cycle experience: brand/PR + performance advertising + lead generation, not just one of these
Background in B2B where the sale is built on trust and expertise (legal, consulting, compliance, fintech companies)
Fluent English (C1+) — for negotiations with international media and partners
Self-starter — you set your own tasks, you don't wait for micromanagement
Nice to have
Experience in crypto, fintech, or another regulated industry
Personal contacts in industry media
Experience speaking at industry conferences
What we offer
Format: full-time, fully remote
Salary and bonus — discussed individually based on experience
Direct access to the CEO, no corporate layers or approvals
