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Head of CRM

Рівень:
lead
Джерело:
djinni.co
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Що робити

  • CRM Strategy & Leadership
  • Develop and execute the overall CRM and customer retention strategy aligned with business objectives.
  • Own customer lifecycle management across all stages: onboarding, activation, retention, reactivation, and loyalty.
  • Define CRM KPIs, monitor performance, and drive continuous improvement initiatives.
  • Build and manage the CRM roadmap, prioritizing projects based on business impact.

Що очікуємо

  • 3+ years of CRM experience, including at least 1 year in a leadership or senior CRM role.
  • Proven experience developing and executing CRM and retention strategies.
  • Strong expertise with CRM and marketing automation platforms (Customer.io, Optimove, Хtremepush, FastTrack, Salesforce Marketing Cloud, Braze, or similar).
  • Strong analytical skills with hands-on experience in customer segmentation and performance analysis.
  • Advanced Excel/Google Sheets skills; SQL knowledge is a strong advantage.

Що пропонуємо

  • Experience managing CRM teams in fast-growing environments.
  • Knowledge of HTML/CSS for email development.
  • Experience with predictive modeling, customer s

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