Head of CRM
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- CRM Strategy & Leadership
- Develop and execute the overall CRM and customer retention strategy aligned with business objectives.
- Own customer lifecycle management across all stages: onboarding, activation, retention, reactivation, and loyalty.
- Define CRM KPIs, monitor performance, and drive continuous improvement initiatives.
- Build and manage the CRM roadmap, prioritizing projects based on business impact.
Що очікуємо
- 3+ years of CRM experience, including at least 1 year in a leadership or senior CRM role.
- Proven experience developing and executing CRM and retention strategies.
- Strong expertise with CRM and marketing automation platforms (Customer.io, Optimove, Хtremepush, FastTrack, Salesforce Marketing Cloud, Braze, or similar).
- Strong analytical skills with hands-on experience in customer segmentation and performance analysis.
- Advanced Excel/Google Sheets skills; SQL knowledge is a strong advantage.
Що пропонуємо
- Experience managing CRM teams in fast-growing environments.
- Knowledge of HTML/CSS for email development.
- Experience with predictive modeling, customer s
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