Head of CRM (iGaming)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Build and own the CRM function from the ground up.
- Design lifecycle communications across the entire player journey, from onboarding to reactivation.
- Develop behavioural segmentation based on customer activity, lifecycle stage and player value.
- Build automated CRM flows in Customer.io (or a similar platform), ensuring quality and deliverability.
- Own bonus and retention mechanics together with Product, balancing player engagement with bonus profitability.
Що пропонуємо
- Sportsbook experience
- Multi-brand products
- Crypto casino
- Gamification systems
- Email infrastructure & deliverability
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