Head of Brand, Content & Employer Branding
$3,000–$4,000/month | Full-time | Remote
Smarten Transport Inc. is a growing U.S. trucking company looking for one experienced, hands-on person to build and manage our complete public image from the ground up.
This is not a narrow Social Media Manager position. You will effectively own the company’s brand, content, employer branding, website communication, advertising, and public presence.
Because we are a smaller company, this will initially be a one-person department. You must be able to personally execute most work and use freelancers or specialized contractors when needed.
What You Will Own
Company brand, positioning, voice, and visual direction
LinkedIn, Facebook, Instagram, TikTok, YouTube, and other relevant platforms
Photo, video, graphics, written content, and advertising creative
Employer branding and recruiting campaigns
Employee and driver value proposition
Career pages, job advertisements, recruiting materials, and employer package
Company website structure, messaging, and content
Paid advertising campaigns and advertising budgets
Online reputation, reviews, public communication, and company announcements
Content planning, production, publishing, measurement, and continuous improvement
Management of freelancers, designers, videographers, developers, and other specialists when necessary
Required Experience
We are looking for someone with strong ownership experience across several connected areas, including:
Brand management
Content creation
Social media
Employer branding
Recruitment marketing
Website content
Paid advertising
Copywriting
Photo and video production
Marketing analytics
Reputation management
Exact trucking experience is not required.
However, you must have closely related experience building and managing a company’s complete public presence, preferably for a U.S.-focused, B2B, operational, service, logistics, staffing, manufacturing, construction, or frontline-workforce company.
You must have experience working independently in a small or medium-sized company where you personally owned multiple marketing functions rather than performing only one narrow task.
AI Tools Are Mandatory
You must actively use modern AI tools throughout your work, including for:
Content ideas and research
Copywriting and editing
Image creation
Video creation and editing
Voiceovers
Scripts and storyboards
Advertising creative
Content repurposing
Analytics and optimization
Website and campaign development
We are not looking for someone who occasionally uses ChatGPT. We need someone who has built an efficient AI-supported content-production workflow and can demonstrate it.
You Must Be Hands-On
You should be able to personally:
Write strong English content for a U.S. audience
Create professional social media posts
Produce basic graphics
Edit short-form videos
Develop campaigns
Manage advertising budgets
Improve website content
Organize remote photo and video collection
Turn rough business ideas into completed public-facing materials
You do not need to be an advanced specialist in every creative discipline, but you must understand each area well enough to execute, evaluate quality, and manage freelancers.
First Priorities
During the first 90 days, you will be expected to:
Audit the company’s existing public presence
Define the brand voice, positioning, and content direction
Create or improve all important social media accounts
Establish a repeatable AI-supported content system
Launch regular photo, video, and written content
Improve the website and recruiting presentation
Build the company’s employer package and employee value proposition
Launch initial employer-branding and recruiting campaigns
Create a system for managing advertising budgets and reporting results
Present a six-month brand-development plan
Selection Process
Application and portfolio review
Initial interview
Live practical interview with screen sharin
