Growth/Product Marketing Manager

Rozmova, Київ, за кордоном

Що робити

Own conversion performance across all marketing surfaces: main website, blog, landing pages, campaign funnels, and any new acquisition flows.
Generate, prioritize, and execute CRO hypotheses — from ideation through briefing, prototyping, A/B testing, analysis, and implementation of winning variants.
Design new funnels for paid channels (Meta, TikTok, and others as we scale), including concept, user flow, messaging framework, and success criteria. Coordinate execution with design, content, and engineering teams.
Own the post-click experience for all paid traffic — ensure that what happens after a user clicks an ad is optimized for conversion, not just for traffic volume.
Create and optimize landing pages for campaigns, audiences, and channels — working with designers and developers or using no-code/AI tools where appropriate.

3+ years in growth marketing, CRO, or a similar experimentation-driven role in a product company (marketplace, SaaS, subscription, or similar).
Proven track record of improving conversion rates through systematic testing — not just ideas, but shipped experiments with measurable results.
Strong understanding of user funnels, landing page best practices, and conversion psychology.
Ability to write clear briefs, create wireframes or prototypes (even rough ones), and articulate what needs to be built and why.
Hands-on experience with A/B testing tools (Google Optimize, VWO, Optimizely, or built-in product experimentation).