Growth Marketing Manager (Spilio)
Gismart
- Формат:
- повний remote
- Джерело:
- jobs.dou.ua
Що робити
- Analyze and optimize funnel performance — monitor conversion rates across the funnel, identify growth opportunities, and turn data into actionable hypotheses.
- Run experiments and A/B tests — formulate hypotheses, coordinate setup with Dev & QA, analyze results, and iterate based on learnings.
- Build and validate new funnels — create funnel variations for new creative and traffic streams, support localized versions, and gradually take ownership of launching and validating funnels end to end.
- Drive monetization and LTV growth — experiment with pricing, upsells, cancellation flows, and other initiatives aimed at improving monetization and increasing LTV.
- Research markets, competitors, and audiences — identify new growth opportunities and generate hypotheses based on market insights, user behavior, and competitive analysis.
Що очікуємо
- 1+ year of experience in Product Marketing, Growth, Monetization, or a similar role.
- Strong analytical thinking and hands-on experience with funnel metrics, conversion rates, dashboards, and subscription economics.
- Experience with funnels and paywalls, including copy, messaging, and framing — not just visual layout.
- Experience running A/B tests — from defining hypotheses to setting up experiments and measuring impact.
- Experience working with paid-traffic products and understanding how traffic sources and creatives impact funnel performance.
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