Google Ads Specialist (eCommerce)

Що робити

Drive full-funnel Google ads (#1 priority): Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, maintaining strict brand defense and retargeting logic.
Scale YouTube video campaigns: Build and scale cold-traffic YouTube campaigns using VSLs - optimizing campaign structure, placement strategy, creative hooks, and view-through vs. click attribution.
Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, visual hooks, script angles, and landing page messaging.
Test & analyze continuously: Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows. Monitor CAC, ROAS, and overall spend efficiency daily.

3+ years of hands-on media buying experience with Google ads in eCommerce.
Proven track record managing $50k+/month in profitable ad spend across Google Ads.
Google Ads & GMC mastery: Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management.
Strong YouTube Ads capability: Solid hands-on experience running cold traffic on YouTube using VSLs and long-form video creatives.
Funnel & DR expertise: Strong working knowledge of VSLs, long-form landing pages, quiz funnels, and direct-to-checkout flows.