Funnel Optimization Manager
- Джерело:
- djinni.co
Що робити
- Analyze end-to-end funnels from traffic acquisition to repeat deposits;
- Evaluate traffic quality and user journeys across all acquisition channels;
- Identify and prioritize opportunities to improve conversion, retention, and LTV;
- Optimize the Traffic → Landing Page → Registration → First Deposit → Retention funnel;
- Develop and implement growth hypotheses together with the Traffic, Product, Retention, and Country teams;
Що очікуємо
- 2+ years of experience in Betting, Affiliate Marketing, or Media Buying;
- Strong understanding of acquisition, conversion, and retention funnels;
- Experience analyzing traffic, advertising campaigns, landing pages, and user journeys;
- Solid understanding of key performance metrics, including CTR, CPM, CPA, eCPA, Reg2FD, FD2RD, Retention, LTV, and ROI;
- Experience designing, running, and analyzing A/B tests;
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