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Facebook Media Buyer

RISK Inc
Формат:
повний remote
Джерело:
jobs.dou.ua
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Що робити

  • Plan, launch, manage, and scale Facebook & Instagram advertising campaigns across different GEOs and audiences.
  • Develop and test targeting strategies using behavioral, demographic, interest-based, and custom audiences.
  • Monitor and optimize key performance metrics, including CPA, CPC, CPM, CTR, ROAS, Retention, and other relevant KPIs.
  • Identify scaling opportunities and continuously improve campaign profitability and ROI.
  • Manage advertising budgets and ensure efficient spend allocation across campaigns, GEOs, audiences, and creatives.

Що очікуємо

  • Proven hands-on experience as a Facebook / Meta Media Buyer, preferably in performance marketing, affiliate marketing, or an agency environment.
  • Strong understanding of Meta Ads ecosystem and campaign optimization principles.
  • Solid knowledge of key performance metrics: CPA, CPC, CPM, CTR, ROAS, Retention.
  • Strong analytical mindset and ability to make decisions based on performance data.
  • Advanced knowledge of Excel / Google Sheets.

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