🌍 Full-time | Remote with hubs in Kyiv, Warsaw and Riga | Mental Health Tech
💙 pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. We’re building the mental health platform of the future — a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives.
The most iconic Ukrainian business of 2021 according to AIN.UA.
We’re looking for an Email Marketing Manager to own and scale our email channel across multiple international B2C markets. You’ll be responsible for lifecycle automation, segmentation, deliverability, experimentation, and performance analysis, helping us improve customer activation, retention, and revenue.
This is a hands-on role for someone who loves working with data, building automated customer journeys, testing new ideas, and taking ownership from strategy to execution.
💡 This role is ideal for someone who wants to:
Own and continuously improve the email marketing channel across multiple international markets
Build, optimize, and scale lifecycle campaigns including welcome, activation, retention, reactivation, and nurture flows
Create and manage newsletters, promotional campaigns, product updates, and one-off communications
Design and maintain automated customer journeys and trigger-based campaigns
Develop audience segmentation strategies based on customer behavior, events, and attributes
Monitor and improve key email marketing metrics, including Open Rate, CTR, Conversion Rate, Retention, Churn, and Revenue Contribution
Design, execute, and analyze A/B tests to improve campaign performance
Work closely with developers on event tracking, integrations, and automation improvements
Partner with analytics and content teams to drive data-informed decisions
Ensure excellent deliverability and maintain healthy sender reputation across domains
Explore and implement AI-powered solutions to improve efficiency, personalization, and campaign performance
🎯 Your Impact Areas
Own the full email marketing lifecycle across multiple B2C markets
Audit and optimize existing email infrastructure, deliverability, segmentation, and automation flows
Build and launch lifecycle campaigns including onboarding, activation, retention, re-engagement, and churn prevention journeys
Create and execute newsletters, promotional campaigns, and transactional communications
Develop advanced audience segmentation using customer behavior, events, and attributes
Monitor key email metrics including Open Rate, CTR, Conversion Rate, Retention, Churn, LTV, and Revenue Contribution
Design and run A/B tests to continuously improve campaign performance
Work closely with developers on event tracking, integrations, and data quality
Partner with analysts to turn customer data into actionable insights
Leverage AI tools to improve efficiency, personalization, and campaign performance
Ensure excellent deliverability and maintain healthy sender reputation across domains
🧠 Your Superpower Stack
2+ years of experience in Email Marketing, Lifecycle Marketing, or CRM Marketing within a B2C product company
Experience building lifecycle campaigns and automated customer journeys
Strong understanding of customer segmentation, personalization, and retention marketing
Hands-on experience with SendPulse, Customer.io, HubSpot, or similar platforms
Strong analytical mindset and experience working with email performance metrics
Experience running and analyzing A/B tests
Understanding of email deliverability, sender reputation, SPF, DKIM, and DMARC
Understanding of GDPR and email marketing compliance requirements
Experience working cross-functionally with product, analytics, content, and engineering teams
Comfortable using AI tools in day-to-day work
Upper-Intermediate English or higher
🧩 Recruitment process for this position:
Introductory call (30 minutes). A get-to-know-each-other ca
