We are preparing to launch an online casino built on our own platform for CIS markets. We are looking for our first retention specialist to build and run player communications from the ground up. This is a hands-on role. You will own the journeys that connect email, SMS and in-product messages across the player lifecycle. What you’ll do
Build automated journeys from registration and first deposit through repeat deposits, active play, inactivity and reactivation.
Define player segments, triggers, timing, personalization, frequency limits and exit rules for each journey.
Launch email and SMS campaigns alongside in-product pop-ups, banners and contextual messages.
Plan communications around welcome offers, bonuses, Free Spins, tournaments and the VIP program.
Write campaign briefs, review copy and creative, test journeys before launch and check that messages reach the right players at the right time.
Work with Product and Engineering to define the events and player data needed for reliable automation.
Measure conversion to first and repeat deposits, retention, reactivation and bonus cost. Run A/B tests and use control groups to assess the impact of campaigns.
What we’re looking for
CRM or retention experience in an online casino, with measurable results in repeat deposits, retention or reactivation.
Hands-on experience building multi-step, event-driven journeys across email, SMS and in-product channels.
A solid understanding of casino player behavior, segmentation, bonuses, Free Spins, wagering and promotional economics.
Confidence working with campaign data, cohorts, A/B tests and metrics such as GGR and NGR.
The ability to turn a player journey into clear requirements for Product and Engineering, then test that the resulting triggers work correctly.
Strong written Russian and the ability to review player-facing messages for clarity and accuracy.
Experience setting up retention processes before a product launch and basic SQL skills would be a plus. You will be the first person dedicated to retention and will have ownership of how we communicate with players from launch. To apply, send your CV and a brief example of a casino lifecycle journey you built, including how you measured its results.
