CRM Retention Specialist
- Джерело:
- djinni.co
Що робити
- Develop and execute retention and reactivation campaigns to increase player engagement and lifetime value.
- Manage player lifecycle communications, including onboarding, second and third deposit campaigns, inactivity triggers, and win-back campaigns.
- Segment players based on behavior, activity, value, product preferences, and churn risk.
- Launch and optimize multichannel CRM campaigns across email, SMS, push notifications, on-site messaging, and Telegram.
- Work with promotional mechanics, including free spins, reload bonuses, cashback, and tournaments, to improve retention and reactivation.
Що очікуємо
- 2+ years of experience in CRM, retention, or lifecycle marketing within the online casino or iGaming industry.
- Experience working with Tier 1 markets.
- Practical experience in launching and optimizing retention, reactivation, and player engagement campaigns.
- Understanding of player lifecycle management, segmentation, churn prevention, and reactivation mechanics.
- Hands-on experience with CRM platforms and marketing automation tools.
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