CRM Manager
- Джерело:
- djinni.co
Що робити
- Develop and implement CRM strategies to retain and reactivate players (Email, SMS, Push, On-site, In-app).
- Segment the player base according to activity, behavior, and lifecycle (RFM analysis, VIP levels, LTV groups).
- Build automated communication flows (welcome journeys, reactivation, up-sell).
- Manage the CRM campaign calendar (promotions, tournaments, cashback, seasonal events).
- Analyze campaign performance (Open rate, CTR, CR, ARPU, ROMI) and prepare reports.
Що очікуємо
- 2+ years of experience as a CRM / Retention Manager in iGaming.
- Strong understanding of player lifecycle and retention KPIs.
- Hands-on experience with CRM platforms (Smartico, Optimove, Emarsys, Braze, or similar).
- Solid knowledge of segmentation and automation workflows.
- English at Upper-Intermediate level (B2+) or higher. Additional languages (ES, DE, GR) are a plus.
Що пропонуємо
- Sports compensation program;
- Annual healthcare budget;
- Gifts for important life events (birthday, marriage, childbirth);
- Coworking compensation for team members based in Ukraine;
- Maternity and paternity leave support;
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