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Creative Strategy Manager (TikTok Shop)

Джерело:
djinni.co
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Що робити

  • Your work is a continuous cycle of Audit → Hypothesis → Test → Scale:
  • Diagnosis: Analyze the funnel to identify where we are losing money. Why is a user watching but not buying?
  • Strategy: Define growth vectors. What offers, triggers, and "hooks" will resonate with our audience?
  • Hypothesis Generation: Create clear briefs for the content team based on the principle: "If we use this hook → we will gain +10% CTR → because it addresses this specific customer pain point."
  • Performance Analysis: Ruthlessly cut what doesn’t work and scale what generates revenue.

Що очікуємо

  • 2–3+ years in performance marketing, e-commerce, or media buying.
  • Experience with TikTok Ads / TikTok Shop or Western markets (US/UK).
  • You haven't just "seen" a sales funnel; you have personally optimized one (CTR → CR → Average Check).
  • Proficiency in analytical tools (Excel / Google Sheets are your best friends).

Що пропонуємо

  • Real Impact: You don’t just execute tasks; you determine how the business grows.
  • No Micromanagement: We care about results (GMV), not the number of hours spent in meetings.
  • Flexible Motivation: A stable base salary + bonuses directly tied to the success of your hypotheses and sales growth.
  • 📢 About the Role
  • This is a "Growth Brain" position. You will be responsible for building a repeatable growth system that converts:

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