Creative Producer (Radiotech)

Gismart

Що робити

Hypothesis Testing & Strategy: Execute the overall creative strategy by continuously searching, formulating, testing, and reporting on new creative hypotheses
Work with Audience: Identify and test new concepts, user personas, triggers, and pain points to tailor creative messaging effectively
Hook Development: Find fresh approaches for our core audience and create highly engaging hooks
Data-Driven Optimization: Apply a strictly data-driven approach. Monitor ad cabinets, analyze Tableau dashboards, and scale successful concepts
Competitor & Market Research: Conduct ongoing market research. Track the active ad libraries of direct competitors, identify new market players, and draw inspiration from indirect competitors

Experience: 1.5+ years of experience as a Creative Producer, Creative Marketer, or other similar role in Performance Marketing (experience with mobile apps or EdTech will be a plus)
Data Proficiency: Strong analytical skills and a strictly data-driven mindset. Ability to interpret UA metrics (CTR, CPI, ROAS, IPM, etc.) and experience working with analytics dashboards (e.g., Tableau)
Platform Knowledge: Deep understanding of paid social platforms (Meta, Google Ads, TikTok, Applovin), their creative formats, best practices, and guidelines
Creative Production: Experience in writing clear, structured technical tasks (briefs) and communicating with motion/graphic designers, including providing constructive feedback
Strategic & Creative Thinking: Ability to turn competitor research, user pain points, and trends into actionable, high-converting hooks and hypoth