We are looking for a Creative Marketing Lead to become the very first creative lead on our web-based social networking product and build the function from the ground up: processes, testing methodology, and a team of your own. This isn't about crafting a 3-second Gen-Z hook for TikTok,it's about earning emotional trust with a mature audience on Tier-1 markets with an exceptionally long customer lifetime, a fundamentally different creative challenge than most of the market faces. Our web2web, credit-based monetization model runs on different funnels, different logic, and different insights than the mobile-subscription products most competitors build, and your work will plug directly into a UA team already managing $300K+ per month with a clear path to $1M+, so every hypothesis gets tested against real volume, fast. You'll make decisions without red tape, own the creative direction end-to-end, and build a team of 6 creative marketers and designers over the next 3–6 months in a place where 70% of our heads and leads have grown from within
About our product: We have created an international web platform that's genuinely changing how people connect in Tier-1 markets: 1 million users across the USA, Canada, and UK trust us for meaningful relationships that go beyond surface-level matching! Since 2020, we have been the platform for people seeking real connections. Our users enjoy 24/7 communication, seamless content sharing, and a completely ad-free experience. We have found our sweet spot in performance and intuitive design that keeps people engaged and actually connecting with each other. So, you will be part of an ambitious journey toward our clear goal: becoming one of the Top-5 international social networking platforms globally. We are already succeeding in our current markets, and now we are ready to bring that same thoughtful approach to worldwide scale.
In this role, you will
Own the end-to-end creative strategy across paid channels, starting with Meta and expanding into Snapchat, TikTok, and Google, in close partnership with the UA team
Run the full creative cycle: research, insight, hypothesis, brief, production, launch, analysis, and iteration
Generate original creative concepts, narratives, angles, and messaging tailored to different audience segments, not just hooks
Build and evolve a creative testing methodology, from hypothesis design to clean test execution and pattern recognition
Hire, lead, and grow a team of 6 creative marketers and designers, setting quality standards and giving hands-on feedback
Track competitors and trends through Meta Ad Library, TikTok Creative Center, and Google Ads Transparency Center, turning observations into prioritized creative bets
Embed AI tools into the creative production pipeline to increase testing speed and volume
It's all about you
3+ years in creative marketing, performance creative, or creative strategy, including 1+ year leading or mentoring a creative team
Strong performance background and a direct-response mindset – you know why a creative works, not just that it does
Hands-on experience scaling creatives for Meta as a primary channel, plus practical experience with Snapchat or TikTok Ads
Fluency in creative metrics (hook rate, hold rate, thumbstop rate, creative win rate, CTR, CPA, ROAS) as everyday decision-making tools, and a clear view of how creative connects to registration, first purchase, revenue, and LTV
A track record of concepts you personally scaled, backed by real numbers
Daily, practical use of AI tools for creative generation and research (Midjourney, Runway, Kling, Pika, HeyGen, Krea, or similar), with your own workflows or prompts you can walk us through
Upper-Intermediate English (B2+)
Would be a plus
Experience in social discovery or social networking niches, and familiarity with credit-based or transactional monetization models
Background in User Acquisition or video production (shooting, editing, directing)
Experience hiring creative
