Content Manager

Що робити

Own the content strategy and calendar. Build it around real search demand and real user questions, not topics that sound good. Publish to an agreed cadence (4–8 substantial pieces a month) across blog, guides, landing pages, email.
Win high-intent search. Research and prioritise keywords around allowable expenses, Self Assessment, VAT, deadlines, sole trader vs limited company, and the specific trades and professions we serve. Own on-page SEO, internal linking, content refreshes and technical basics in partnership with Engineering / an SEO consultant.
Build the deadline content machine. 31 January Self Assessment, the 5 April year end, quarterly VAT/MTD deadlines and the April Budget changes are our peaks. The January content set is written, reviewed and live by November, not drafted in January.
Own lifecycle and in-product copy. Onboarding emails, activation and re-engagement sequences, deadline reminders, release notes, app store listing copy, plus in-app microcopy in partnership with Product. Measured on activation and retention, not on open rates alone.
Run the writers. Brief, commission and edit freelance writers and subject-matter contributors [budget: specify], and hold a consistent editorial standard and tone of voice across everything we publish.

Experience writing about UK tax, accounting, payroll or personal finance — or an AAT / bookkeeping background.
You are or have been self-employed, freelance or a sole trader.
Lifecycle email experience in a real tool (Braze / C