We’re looking for a Content + Copywriter Manager to be the voice of our brand for LATAM players — the person who writes what players read every day, from CRM messages and promo pages to banners, game descriptions, and on-site content.
This isn’t just about writing well. It’s about understanding the player, the market, and the mechanics behind the message — and making sure every word drives the right action. You will play a key role in shaping how our brand communicates, ensuring everything we publish is engaging, culturally relevant, and high-converting.
✍️ What you’ll be doing CRM & Promo Copy
Write compelling copy for CRM communications across multiple channels: email, push, SMS, in-app messages, WhatsApp, and Telegram.
Prepare multiple versions of each text for A/B tests (subject lines, CTAs, offer framing).
Write engaging copy for promotions, tournaments, bonus offers, and seasonal campaigns.
On-Site Content & Localisation
Write and update content across the site and app: landing pages, promo pages, banners, pop-ups, game descriptions, FAQ, and help centre.
Localise and adapt content from English into LATAM Spanish, fully accounting for local slang, humour, and cultural context (including voseo and regional expressions).
Publish and maintain content directly via our in-house CMS and back office.
Proofread and adapt technical/legal texts, including T&Cs, bonus terms, and Responsible Gaming guidelines.
Brand, Quality & Collaboration
Develop and maintain the brand tone of voice and a comprehensive style guide for the LATAM market.
Brief designers on banners and creatives, writing the accompanying copy to ensure a cohesive message.
Analyse copy performance (Open Rate, CTR, Conversion) and iterate continuously based on data.
Work closely with the CRM, Bonus, Game, Marketing, and Product teams, while supporting Marketing with copy for social media, partners, and affiliates.
Ensure all copy strictly follows Responsible Gaming standards and avoids misleading claims.
🎯 What we’re looking for
2+ years of experience as a Copywriter or Content Manager, with at least 1 year in iGaming or betting.
Language skills: Native-level LATAM Spanish (implied by the role) and English B2+ for seamless team communication and working with source materials.
Channel expertise: Proven experience writing conversion-focused CRM copy (email, push, SMS).
iGaming knowledge: Solid understanding of industry products and mechanics: bonuses, wagering, free spins, slots, live casino, and sports betting.
Technical comfort: Experience working with a CMS, back office, or CRM platform.
Adaptability: The ability to write the same message in both short and long formats and tailor it for different player segments.
Proven track record: A strong portfolio featuring examples of promotional and CRM copy (required).
⭐ Nice to have
Experience with Customer.io or similar CRM tools (Braze, Iterable, Mailchimp).
Basic knowledge of Liquid and HTML for formatting email templates.
SEO copywriting experience.
Confident use of AI tools to speed up workflows without compromising quality or brand voice.
Experience writing or editing Responsible Gaming and legal content.
✨ What we offer
Fully remote with a flexible schedule.
The chance to build the LATAM brand voice from the ground up and grow with the team as we expand across the region.
Direct influence on the product: short decision paths and absolutely no bureaucracy.
Paid vacation and sick days.
Probation period: 3 months.
