Brand Lead/Head of Brand

Що робити

• You own the brand platform, brand architecture, and brand direction across the company and product portfolio.
• You will define the system that connects the corporate brand, product brands, categories, narratives, visual identity, and external communications into one clear and differentiated market presence.
• Your focus:
• Build and evolve a clear, differentiated, and scalable company brand platform
• Define the brand architecture across product portfolio and new launches