🌍 Full-time | Remote with hubs in Kyiv, Warsaw and Riga | Mental Health Tech 💙 pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. We’re building the mental health platform of the future — a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives. The most iconic Ukrainian business of 2021 according to AIN.UA.
💡 This role is ideal for someone who wants to combine marketing with a strong understanding of sales. You’ll work closely with our B2B Sales and SDR teams, create campaigns and materials for new and existing clients, and help turn marketing activities into qualified leads and business opportunities. We’re looking for a hands-on marketer who is comfortable taking ownership, testing ideas, learning from results, and improving what works. While content is an important part of this role, success will be measured not only through reach and engagement, but also through contribution to qualified leads, sales opportunities, and pipeline.
🎯 Your Impact Areas
Build and execute B2B marketing and content plans for Ukraine, Poland, and Romania
Work closely with Sales and SDR teams to understand the ICP, target accounts, decision-makers, and their pain points
Create marketing campaigns that support lead generation, lead nurturing, and new client acquisition
Support focused campaigns for specific companies, industries, or customer segments
Create B2B content and sales materials, including case studies, LinkedIn content, email campaigns, newsletters, one-pagers, presentations, webinars, and email sequences
Adapt positioning and messaging for different markets and B2B audiences
Support retention and upsell activities for existing corporate clients
Help improve outbound and account-based marketing activities through relevant messaging, content, and follow-up journeys
Launch and test new marketing ideas, analyse the results, and improve campaigns based on what works
Track the contribution of marketing activities to qualified leads, sales meetings, opportunities, and pipeline
Keep CRM and marketing data organised and up to date together with the Sales team
🧠 Your Superpower Stack
1+ year of proven experience in B2B marketing
Experience building a B2B marketing or content strategy from scratch and implementing it independently
Strong understanding of B2B communication, long decision-making cycles, lead nurturing, and multi-touch customer journeys
Experience creating content and campaigns that support both new business and retention or upsell
Experience working closely with sales or business development teams
Ability to turn business goals and customer pain points into clear campaigns, content, and messaging
A hands-on mindset — you can think strategically but are also comfortable writing copy, preparing materials, and launching activities yourself
Understanding of how to measure B2B marketing performance and its contribution to qualified pipeline and revenue
Strong ownership, self-motivation, and ability to work without waiting for detailed instructions
Clear and confident communication skills
English proficiency at B2 level or higher
It would be a plus if you have:
Experience in mental health, wellness, HR tech, employee benefits, or corporate services
Experience working across several international markets at the same time
Knowledge of account-based marketing, demand generation, customer marketing, or partnership marketing
Experience working with professional communities, business associations, webinars, or industry events
A basic understanding of Ukrainian, Polish, or Romanian and confidence using translation tools when needed
This role will not be the best match for someone with a purely B2C, SMM, or general brand marketing background, or for someone who has only executed assigned tasks without building a strategy independently.
🧩 Recruitment
