B2B IT Content Writer

IT Craft

Що робити

Write service and solution pages, landing pages, case studies, technical and educational guides, commercial and SEO-driven articles, and thought leadership content;
Cover custom software development, dedicated teams, DevOps, cloud, modernization, discovery, AI integration, and industry-specific solutions;
Create content for different stages of the B2B buyer journey, including comparison and decision-stage content, using project experience to demonstrate expertise and business value;
Research topics, work from SEO briefs, and collaborate with engineers, solution architects, project managers, and other experts;
Own content from the initial brief through publication, coordinating expert input, outlining, drafting, fact-checking, and editing with SEO and marketing teams;

2+ years of professional B2B content writing or copywriting experience, including hands-on work for IT services, software development, IT outsourcing, or similar technology service businesses;
Experience writing for, or a strong understanding of, B2B technology decision-makers, including CTOs, VPs of Engineering, Heads of Product, founders, and procurement and business stakeholders;
An understanding of how technology services are positioned and sold, and how content helps potential clients understand problems, evaluate solutions, build trust, and make business decisions;
A solid grasp of SEO fundamentals, including search intent, keyword research, content structure, headings, internal linking, and on-page optimization;
Strong research, fact-checking, editing, and proofreading skills, with the ability to explain complex topics clearly;

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